Success in this position is heavily dependent upon consistent sales activity and closure of business, as measured against the targeted revenue quota for a 12-month period.

ESSENTIAL DUTIES AND RESPONSIBILITIES
• Develop prospects and sales leads
• Achieve assigned sales targets within monthly and annual time-frame
• Manage designated warm leads (i.e. referrals, call-in requests, etc)
• Develop new opportunities with existing accounts
• Document all activities and new business forecast within CRM software
• Conduct sales presentations and portfolio demonstrations
• Secure presentation opportunities for team
• Assist in the development and delivery of estimates and proposals

EDUCATION AND / OR EXPERIENCE
• Bachelor’s Degree in business, communication or related technical field
• 3+ years successful sales experience in related field
• Strong communication and presentation skills

ADDITIONAL QUALIFICATIONS
• Passion for selling
• Enjoy working in a performance driven environment
• Goals and results driven
• Strong cold calling and prospecting skills
• Strong organizational, time management and people skills; always follows through and completes tasks on time
• Must have an understanding of the different steps involved in a sales cycle and must know how to leverage each stage in the sales cycle to advance the sale.
• Eagerness to seek out new opportunities and drive business
• General industry knowledge
• Ability to develop detailed customer profiles and full knowledge of an account
• Successful history of achieving results in a monthly oriented compensation plan

Back to project list

Back to project list

Back to project list

Back to project list

ESSENTIAL DUTIES AND RESPONSIBILITIES
• Work with PM to create tools, agendas, and tasks for brand dynamics workshop
• Conduct client workshops
• Create brand dynamics and identity documents
• Lead client presentations to showcase designs and other deliverables
• Assemble and lead design team on brand identity standards
• Collect all finalized identity components and compile them into brand identity standards document
• Develops overall strategic and design direction and provides creative leadership, inspiration and motivation to the project team
• Lead conceptual development, execution, and presentation on multiple creative assignments.
• Plays an integral role in interfacing with clients, sales/account managers, sub-contractors and production staff
• Provides strategic and design direction input to the creative team based on the Creative Brief.
• Performs hands-on design for multiple mediums including print, web, and interactive.
• Functions as internal client, reviewing work to ensure that the creative solutions support the strategy and the objectives in the creative brief and the campaign/quality is consistent.
• Selects both internal and external creative resources needed to deliver projects (including: freelancers, contractors, developers, writers, photographers, illustrators, etc.).
• Identifies and Implements best practices across each discipline of the creative process.
• Create estimates for work performed

REQUIREMENTS
• Bachelor degree in applicable field.
• 5+ years of solid digital branding experience, with expertise in print and interactive projects UI/UX, and digital marketing (advertising and promotion).
• Exposure to traditional brand strategy, identity and design.
• Design experience and expertise must include brand identity, print, web, interactive design and GUI design.
• Strategic thinker with a clear understanding of branding, marketing and business strategies.
• The talent and experience to develop creative solutions on complex, multi-dimensional projects.
• Effective presentation skills and the ability to articulate brand solutions.
• Sophisticated written communication skills.
• Ability to translate strategic vision into tangible project deliverables.
• Team leadership experience combined with strong interpersonal skills.
• Ability to work with Client Services and manage resources and timelines for multiple projects running simultaneously.
• Strong customer service and interpersonal skills (open, friendly, passionate and supportive attitude).

When we first met

Valpo recognized that their long standing traditions and history of stellar education needed to be better represented in today’s education landscape.

Val·pa·rai·so[val-puh-RAY-zoh]
- noun

1. A city in NW Indiana.
2. Spanish: Paradise valley.

They knew they’d evolved from the days of when it was founded rich in tradition and strict scholarship. Today they are a thriving, dynamic, integrated community of students and learners coming to Valpo at different points in their personal journeys.

Valpo is ready to move into new frontiers wielding an evolved brand that reflects their past, present, and their bright future.

The Challenge

Bring clarity and understanding to who Valpo is today while representing and respecting their past.

For Valpo, this is about stewarding perceptions among students – past, present, future – community members, stakeholders, and education competitors. We had to deliver a new, fresh, and unique identity that affects every aspect of the school – everything from athletic apparel to business cards. It was time to transform their outside identity to match their internal values.

The Plan of Attack

Take Valparaiso University’s research studies involving thousands of members of the target market, campus community, and beyond, and translate them into creative solutions.

What was revealed:
Valpo emerged showing their true colors. Their personality provokes characteristics of the quality, service-driven, personal journey that defines each student and employee’s experiences. They are rooted in the history and legacy of a 150-year institution, but demonstrate that today’s values are focused on an open, integrated, thoughtful community.

The Solution

Brand Identity
Brand Identity is the tangible representation of your brand; It comprises all of the things you can see and sense. Your brand identity is a strategic asset that generates incredible equity within your target audience. We translate your brand’s aspirations into a calculated design system.

Color Pallete
A complete color palette, including primary, accent, and neutral colors was developed for Valpo. Color is one of the strongest ties to memory, and the consistent application of a palette is of primary importance. We gave Valpo the best of both worlds, by preserving the color equity generated for well over a century, and uniting it with a progressive accent color that supports their newly established brand vision.

Design System
Brand identity is not achieved through one, or even a few components. Rather, it is a system that works in harmony to represent a brand accurately. Many moving parts must be harnessed strategically to eliminate brand distortion and establish the new “face” of the organization. We constructed a rigorous design system that preserves the integrity of Valpo’s new assets, but also affords the flexibility to innovate based on media needs.

Product
With a new brand firmly in place, it’s time to open the bottle and let the genie out. This means designing and developing touchpoints! We worked on a wide variety of materials for Valparaiso, from print, web, and signage, to apparel and uniforms. We even redesigned their brand new basketball court. The beauty of good brand design is that it extends to every face of an organization, invigorating whatever it touches.

Print Materials
No brand design is ever complete without a proper stationary package—we designed multiple tiers of materials based on formal, informal, and graduate usage.

They’re a small company in Pasco, Washington that’s delivering big on a global scale.

When We First Met

Gen-X came to us for a website, what they got was a brand revolution.

The Challenge

Position Gen-X Energy Group as an industry and subject matter expert.

Gen-X was built from a band of entrepreneurial friends with big ideas and huge drive. The company grew fast and furious and needed to be taken seriously on a national, even global level. They came to us to help tell their story and build their reputation.

The Plan of Attack

We did in-depth, in-person research involving all key employees in a day long workshop aimed at uncovering insights and values unique to Gen-X.

What was revealed:

• Primary, secondary and tertiary audiences
• Existing, emerging, aspirational capabilities
• Gen-X’s Only-ness
• Brand Lenses
• Key Attributes
• Positioning Statements

The Solution

Brand Identity
Brand Identity is the tangible representation of your brand; It comprises all of the things you can see and sense. Your brand identity is a strategic asset that generates incredible equity within your target audience. Here, we turn your Brand Dynamics into a calculated design system.

Color Pallete
A complete color palette, including primary, accent, and neutral colors have been developed to support the Gen-X brand. Colors are one of the strongest ties to memory, and the consistent application of our palette is of primary importance. Repetitive and accurate use of this palette will build recognition, sustain differentiation, and distinguish Gen-X Energy Group from competitors.

Brand Architecture
This chart shows the relationships between the technologies, facilities, and products in the Gen-X business line. These text treatments, their size, color, and spacial arrangements are highly intentional. This suite of text lockups serve as text-based signatures in brochures and other collateral for their respective technology, facility, or product.

Design System
The Gen-X design system is constructed to afford flexibility in creative expression while maintaining the integrity of our brand identity. This blueprint shows you the basic framework for creating an on-brand vertically-oriented application.

Product
Gen-X was ready to take it’s product to the shelves, but not without the proper packaging. Below is the premiere of Gen-X Energy Group’s new product label, designed to be extendable across their lines of renewable fuels and additives.

Website
Perhaps the most consumed touchpoint for any brand, Gen-X’s website needed more than a facelift—it needed an overhaul. We turned this digital asset inside out, from architecture and content, to interface design, crafting a brand new web experience.