To further their vision of becoming the regional healthcare provider of choice, Kadlec Medical Center has partnered with Imageworks to develop innovative strategies and cutting edge marketing material. In addition to their desire to support local business and work within the community, Kadlec chose Imageworks because of the breadth and depth of available services.
Six months ago, the partnership began with the development of a strategic document called a messaging framework. The framework sets the stage for all future marketing efforts and serves as an organizational tool for internal development.
The completion of the messaging framework has lead to the execution of several campaigns and the development of nine television commercials, radio advertisements, email templates and print projects.
Simultaneously, an innovative recruiting DVD and accompanying microsite were developed and filming for a second recruiting project is under way this week.
The successful partnership is sure to result in additional collateral, so keep an eye and ear out for future campaigns!
“ImageWorks has greatly assisted Kadlec Health System with our image campaign and marketing efforts. They have successfully created innovative advertisements which capture our message and reach our target audience. We value thier creativeness and professional approach each new campaign and could not have reached this level of quality on our own.” Nan Domenici, Marketing Director, Kadlec Health System
“We are all very excited about our relationship with Kadlec. Partnering with their marketing department and internal staff pushes our creative team to produce solutions that continue to elevate Kadlec’s brand equity. I’m looking forward to what the future brings!” Rachael Drouhard, Senior Account Executive, Imageworks
